Rockford to get management for its online reputation

ROCKFORD — The region is waging a war on Google.The cost: $6,000 a month.The spoils: perception.A two-year, $174,000 online reputation management project hopes to change what visitors see first when they search for Rockford.Instead of crime, economic misery and negative top 10 lists, the Rockford Area Convention and Visitors Bureau wants to align positive online content from schools, governments, agencies and businesses through a technology-driven PR campaign that changes how the region

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